@article{EAN_2018, title={PublicaciĆ³n completa}, url={https://journal.universidadean.edu.co/index.php/Revista/article/view/1969}, DOI={10.21158/01208160.n84.2018.1969}, number={84}, journal={Revista Escuela de AdministraciĆ³n de Negocios}, author={EAN, Universidad}, year={2018}, month={abr.} }