@article{Zapata_2012, title={Engineering and strategy: returning to the case of southwest airlines, an analysis in production and technology management}, url={https://journal.universidadean.edu.co/index.php/Revista/article/view/595}, abstractNote={.}, number={73}, journal={Revista Escuela de Administración de Negocios}, author={Zapata, Cristian Berrío}, year={2012}, month={ago.}, pages={209–217} }