Investigación en city marketing: un análisis bibliométrico
City marketing research: a bibliometric analysis
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Osorio-Andrade, C. F., Murcia-Zorrilla, C. P., & Arango-Espinal, E. (2021). Investigación en city marketing: un análisis bibliométrico. Revista Escuela De Administración De Negocios, (89), 113–130. https://doi.org/10.21158/01208160.n89.2020.2838
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El marketing de ciudades (MC) hace referencia a la práctica de promocionar y vender ciudades, pueblos o regiones a un mercado objetivo específico. En los últimos años, el interés académico, político y gerencial en el MC ha crecido de manera sostenida, convirtiéndose en uno de los campos de más rápido crecimiento dentro del mercadeo y el estudio del turismo. Bajo esta óptica, el objetivo de esta investigación es analizar el cuerpo de literatura desarrollada alrededor del MC con el fin de construir indicadores de producción científica. Concretamente, se hace uso de la bibliometría y la base de datos Web of Science, en la que se emplearon los términos de búsqueda city marketing y city branding de manera no excluyente. Así mismo, se identifica la evolución de la producción científica, las principales revistas académicas, los autores más prolíficos y de mayor citación, las áreas del conocimiento que intervienen en el campo del MC y los conceptos o tópicos que se han estudiado con mayor ahínco. Los resultados sugieren que los estudios de MC han aumentado desde el 2015, pues las revistas científicas que publican una mayor cantidad de investigaciones en el campo han mejorado su clasificación SJR (Scimago Journal and Country Rank); además, se pudo establecer que la mayor cantidad de artículos desarrollados pertenecen a países angloparlantes y europeos.
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Referencias (VER)
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Casidy, R.; Wymer, W. (2015). The impact of brand strength on satisfaction, loyalty and WOM: an empirical examination in the higher education sector. Journal of Brand Management, 22(2),117-135. DOI: https://doi.org/10.1057/bm.2015.6
Chan, C.; Peters, M.; Marafa, L. (2015). Public parks in city branding: perceptions of visitors vis-à-vis
residents in Hong Kong. Urban Forestry & Urban Greening, 14(4), 1157-1165. DOI:
https://doi.org/10.1016/j.ufug.2015.10.016
Dai, T.; Hein, C.; Zhang, T. (2019). Understanding how Amsterdam City tourism marketing addresses cruise tourists´ motivations regarding culture. Tourism Management Perspectives, 29, 157- 165. DOI: https://doi.org/10.1016/j.tmp.2018.12.001
D'Alessandro, L.; Sommella, R.; Vigagnoni, L. (2015). Film-induced tourism, city-branding and placebased image: the cityscape of Naples between authenticity and conflicts. Almatourism-Journal of Tourism, Culture and Territorial Development, 6(4), 180-194.
De Jong, M.; Hoppe, T.; Noori, N. (2019). City Branding, Sustainable Urban Development and the Rentier State. How Do Qatar, Abu Dhabi and Dubai Present Themselves in the Age of Post Oil and Global Warming?. Energies, 12(9), 1657. DOI: https://doi.org/10.3390/en12091657
Dinnie, K. (2011). The ethical challenge. En N. Morgan; A. Pritchard; A. Pride (Comp.) Destination brands: managing place reputation. (2a ed., 69-80). Oxford: Elsevier. DOI: https://doi.org/10.1016/B978-0-08-096930-5.10005-9
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Eshuis, J.; Braun, E.; Klijn, E.; Zenker, S. (2018). The differential effect of various stakeholder groups in place marketing. Environment and Planning C: Politics and Space, 36(5), 916-936. DOI: https://doi.org/10.1177/2399654417726333
Fan, H.; Poshinova, A. (2016). Beijing capitalness and related challenges-Russian media perspective. Place Branding and Public Diplomacy, 12(1), 32-45. DOI: https://doi.org/10.1057/pb.2015.17
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Green, A.; Grace, D.; Perkins, H. (2016). City branding research and practice: an integrative review Journal of Brand Management, 23(3), 252–272. DOI: https://doi.org/10.1057/bm.2016.8
Grubbauer, M. (2014). Architecture, economic imaginaries and urban politics: the office tower as socially classifying device. International Journal of Urban and Regional Research, 38(1), 336-359. DOI: https://doi.org/10.1111/1468-2427.12110
Hassen, I.; Giovanardi, M. (2018). The difference of «being diverse»: city branding and multiculturalism in the «Leicester Model». Cities, 80, 45-52. DOI: https://doi.org/10.1016/j.cities.2017.06.019
Henninger, C.; Foster, C.; Alevizou, P.; Frohlich, Ch. (2016). Stakeholder engagement in the city branding process. Place Branding and Public Diplomacy, 12(4), 285-298. DOI: https://doi.org/10.1057/s41254-016-0002-1
Homan, S.; O’Hanlon, S.; Strong, C.; Tebbutt, J. (2017). In Melbourne tonight: pop/rock histories and futures. Perfect Beat, 18(2), 95-109. DOI: https://doi.org/10.1558/prbt.32801
Hospers, G. (2010). Lynch’s the image of the city after 50 years: city marketing lessons from an urban planning classic. European Planning Studies, 18(12), 2073-2081. DOI: https://doi.org/10.1080/09654313.2010.525369
Insch, A.; Stuart, M. (2015). Understanding resident city brand disengagement. Journal of Place Management and Development, 8(3), 172-186. DOI: https://doi.org/10.1108/JPMD-06-2015-0016
Kavaratzis, M.; Ashworth, G. (2005). City branding: an effective assertion of identity or a transitory marketing trick? Tijdschrift voor Economische en Sociale Geografie, 96(5), 506-514. DOI: https://doi.org/10.1111/j.1467-9663.2005.00482.x
Kavaratzis, M.; Ashworth, G. (2007). Partners in coffeeshops, canals and commerce: marketing the city of Amsterdam. Cities, 24(1), 16-25. DOI: https://doi.org/10.1016/j.cities.2006.08.007
Kavaratzis, M.; Hatch, M. (2013). The dynamics of place brands: an identity-based approach to place branding theory. Marketing Theory, 13(1), 69-86. DOI: https://doi.org/10.1177/1470593112467268
Kavaratzis, M.; Kalandides, A. (2015). Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A: Economy and Space, 47(6), 1368-1382. DOI: https://doi.org/10.1177/0308518X15594918
Klijn, E.; Eshuis, J.; Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14(4), 499-519. DOI: https://doi.org/10.1080/14719037.2011.649972
Kotler, P.; Gertner, D. (2002). Country as brand, product, and beyond: a place marketing and brand management perspective. Journal Brand Management, 9(4), 249-261.DOI: https://doi.org/10.1057/palgrave.bm.2540076
Kozak, P.; Buric, M.; Policar, T.; Hamackova, J.; Lepicova, A. (2007). The effect of inter- and intraspecific competition on survival and growth rate of native juvenile noble crayfish Astacus astacus and alien spiny-cheek crayfish Orconectes limosus. Hydrobiologia, 590(1), 85-94. DOI: https://doi.org/10.1007/s10750-007-0760-0
Lu, H.; De Jong, M. (2019). Evolution in city branding practices in China’s Pearl River Delta since the year 2000. Cities, 89, 154-166. DOI: https://doi.org/10.1016/j.cities.2019.01.026
Lu, H.; De Jong, M.; Chen, Y. (2017). Economic city branding in China: the multi-level governance of municipal self-promotion in the greater pearl river Delta. Sustainability, 9(4), 1-24. DOI: https://doi.org/10.3390/su9040496
Lucarelli, A.; Olof, P. (2011). City branding: a state‐of‐the‐art review of the research domain. Journal of Place Management and Development, 4(1), 9-27. DOI: https://doi.org/10.1108/17538331111117133
Luque, T.; del Barrio S.; Ibánez, J.; Rodríguez, M. (2007). Modeling a city’s image: the case of Granada. Cities, 24(5), 335-352. DOI: https://doi.org/10.1016/j.cities.2007.01.010
Martens, C.; Lacerda, F.; Belfort, A.; Rodríguez, H. (2016). Research on entrepreneurial orientation: current status and future agenda. International Journal of Entrepreneurial Behaviour and Research, 22(4), 556-583. DOI: https://doi.org/10.1108/IJEBR-08-2015-0183
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Merrilees, B.; Miller, D.; Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing, 46(7/8), 1032-1047. DOI: https://doi.org/10.1108/03090561211230188
Misic, K.; Podnar, K. (2019). Perception of city management, fellow residents, and perceived external prestige (PEP) as antecedents of city affective commitment-the city marketing perspective. Cities, 84, 66-74. DOI: https://doi.org/10.1016/j.cities.2018.04.016
Molina, A.; Fernández, A.; Gómez, M.; Aranda, E. (2017). Differences in the city branding of European capitals based on online vs. offline sources of information. Tourism Management, 58, 28-39. DOI: https://doi.org/10.1016/j.tourman.2016.10.005
Murwani, I.; Melati, A. (2018). Adaptation of corporate identity model (AC2ID Test) to measure a city identity-case of Bandung, Indonesia. Pertanika Journal of Social Science And Humanities, 26(T),281-296.
Nagy, A. J. (2015). City marketing in the context of economic restructuring in Manchester. Ter Es Tarsadalom, 29(4), 97-115. DOI: https://doi.org/10.17649/TET.29.4.2693
Oguztimur, S.; Akturan, U. (2016). Synthesis of city branding literature (1988-2014) as a research domain. International Journal of Tourism Research, 18(4), 357-372. DOI: https://doi.org/10.1002/jtr.2054
Okubo, Y. (1997). Bibliometric indicators and analysis of research systems: methods and examples. París: Organisation for Economic Co-Operation and Development. DOI: https://doi.org/10.1787/208277770603
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Petrea, R.; Petrea, D.; Olau, P.; Filimon, L. (2013). Place branding as efficient management tool for local government. Transylvanian Review of Administrative Sciences, (SI), 124-140.
Rehmet, J.; Dinnie, K. (2013). Citizen brand ambassadors: motivations and perceived effects. Journal of Destination Marketing & Management, 2(1), 31-38. DOI: https://doi.org/10.1016/j.jdmm.2013.02.001
Rey-Martí, A.; Ribeiro-Soriano, D.; Palacios-Marqués, D. (2016). A bibliometric analysis of social entrepreneurship. Journal of Business Research, 69(5), 1651-1655. DOI: https://doi.org/10.1016/j.jbusres.2015.10.033
Sassmannshausen, S.; Volkmann, C. (2013). A bibliometric based review on social entrepreneurship and its establishment as a field of research. Schumpeter Discussion Papers. Recuperado de https://bit.ly/2OtWhNI
Short, J. (2018). The unequal city. Urban resurgence, displacement and the making or inequality in global cities. Nueva York: Routledge Group. DOI: https://doi.org/10.4324/9781315272160
Smyth, H. (2005). Marketing the city: the role of flagship developments in urban regeneration. Londres: Taylor & Francis.
Trueman, M.; Klemm, M.; Giroud, A. (2004). Can a city communicate? Bradford as a corporate brand. Corporate Communications: An International Journal, 9(4), 317-330. DOI: https://doi.org/10.1108/13563280410564057
Urbizagástegui, R. (2015). El crecimiento de la literatura sobre la ley de Bradford. Investigación Bibliotecológica: Archivonomía, Bibliotecológica e Información, 30(68), 51-72. DOI: https://doi.org/10.1016/j.ibbai.2016.02.003
Vanolo, A. (2008). The image of the creative city: some reflections on urban branding in Turin. Cities, 25(6), 370-382. DOI: https://doi.org/10.1016/j.cities.2008.08.001
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Capone, F.; Lazzeretti, L. (2016). Fashion and city branding: an analysis of the perception of Florence as a fashion city. Journal of Global Fashion Marketing, 7(3), 166-180. DOI: https://doi.org/10.1080/20932685.2016.1166715
Casidy, R.; Wymer, W. (2015). The impact of brand strength on satisfaction, loyalty and WOM: an empirical examination in the higher education sector. Journal of Brand Management, 22(2),117-135. DOI: https://doi.org/10.1057/bm.2015.6
Chan, C.; Peters, M.; Marafa, L. (2015). Public parks in city branding: perceptions of visitors vis-à-vis
residents in Hong Kong. Urban Forestry & Urban Greening, 14(4), 1157-1165. DOI:
https://doi.org/10.1016/j.ufug.2015.10.016
Dai, T.; Hein, C.; Zhang, T. (2019). Understanding how Amsterdam City tourism marketing addresses cruise tourists´ motivations regarding culture. Tourism Management Perspectives, 29, 157- 165. DOI: https://doi.org/10.1016/j.tmp.2018.12.001
D'Alessandro, L.; Sommella, R.; Vigagnoni, L. (2015). Film-induced tourism, city-branding and placebased image: the cityscape of Naples between authenticity and conflicts. Almatourism-Journal of Tourism, Culture and Territorial Development, 6(4), 180-194.
De Jong, M.; Hoppe, T.; Noori, N. (2019). City Branding, Sustainable Urban Development and the Rentier State. How Do Qatar, Abu Dhabi and Dubai Present Themselves in the Age of Post Oil and Global Warming?. Energies, 12(9), 1657. DOI: https://doi.org/10.3390/en12091657
Dinnie, K. (2011). The ethical challenge. En N. Morgan; A. Pritchard; A. Pride (Comp.) Destination brands: managing place reputation. (2a ed., 69-80). Oxford: Elsevier. DOI: https://doi.org/10.1016/B978-0-08-096930-5.10005-9
Dril, N.; Galkin, A.; Bibik, N. (2016). Applyng city marketing as a tool support sustainable development in small cities: case study in Ukraine. Transportation Research Procedia, 16, 46-53. DOI: https://doi.org/10.1016/j.trpro.2016.11.006
Durieux, V.; Gevenois, P. (2010). Bibliometric Indicators: quality measurements of scientific publication. Radiology, 255(2), 342-351. DOI: https://doi.org/10.1148/radiol.09090626
Eshuis, J.; Braun, E.; Klijn, E.; Zenker, S. (2018). The differential effect of various stakeholder groups in place marketing. Environment and Planning C: Politics and Space, 36(5), 916-936. DOI: https://doi.org/10.1177/2399654417726333
Fan, H.; Poshinova, A. (2016). Beijing capitalness and related challenges-Russian media perspective. Place Branding and Public Diplomacy, 12(1), 32-45. DOI: https://doi.org/10.1057/pb.2015.17
Goovaerts, P.; van Biesbroeck, H.; Tilt, T. (2014). Measuring the effect and efficiency of city marketing. Procedia Economics and Finance 12, 191-198. DOI: https://doi.org/10.1016/S2212- 5671(14)00335-9
Green, A.; Grace, D.; Perkins, H. (2016). City branding research and practice: an integrative review Journal of Brand Management, 23(3), 252–272. DOI: https://doi.org/10.1057/bm.2016.8
Grubbauer, M. (2014). Architecture, economic imaginaries and urban politics: the office tower as socially classifying device. International Journal of Urban and Regional Research, 38(1), 336-359. DOI: https://doi.org/10.1111/1468-2427.12110
Hassen, I.; Giovanardi, M. (2018). The difference of «being diverse»: city branding and multiculturalism in the «Leicester Model». Cities, 80, 45-52. DOI: https://doi.org/10.1016/j.cities.2017.06.019
Henninger, C.; Foster, C.; Alevizou, P.; Frohlich, Ch. (2016). Stakeholder engagement in the city branding process. Place Branding and Public Diplomacy, 12(4), 285-298. DOI: https://doi.org/10.1057/s41254-016-0002-1
Homan, S.; O’Hanlon, S.; Strong, C.; Tebbutt, J. (2017). In Melbourne tonight: pop/rock histories and futures. Perfect Beat, 18(2), 95-109. DOI: https://doi.org/10.1558/prbt.32801
Hospers, G. (2010). Lynch’s the image of the city after 50 years: city marketing lessons from an urban planning classic. European Planning Studies, 18(12), 2073-2081. DOI: https://doi.org/10.1080/09654313.2010.525369
Insch, A.; Stuart, M. (2015). Understanding resident city brand disengagement. Journal of Place Management and Development, 8(3), 172-186. DOI: https://doi.org/10.1108/JPMD-06-2015-0016
Kavaratzis, M.; Ashworth, G. (2005). City branding: an effective assertion of identity or a transitory marketing trick? Tijdschrift voor Economische en Sociale Geografie, 96(5), 506-514. DOI: https://doi.org/10.1111/j.1467-9663.2005.00482.x
Kavaratzis, M.; Ashworth, G. (2007). Partners in coffeeshops, canals and commerce: marketing the city of Amsterdam. Cities, 24(1), 16-25. DOI: https://doi.org/10.1016/j.cities.2006.08.007
Kavaratzis, M.; Hatch, M. (2013). The dynamics of place brands: an identity-based approach to place branding theory. Marketing Theory, 13(1), 69-86. DOI: https://doi.org/10.1177/1470593112467268
Kavaratzis, M.; Kalandides, A. (2015). Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A: Economy and Space, 47(6), 1368-1382. DOI: https://doi.org/10.1177/0308518X15594918
Klijn, E.; Eshuis, J.; Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14(4), 499-519. DOI: https://doi.org/10.1080/14719037.2011.649972
Kotler, P.; Gertner, D. (2002). Country as brand, product, and beyond: a place marketing and brand management perspective. Journal Brand Management, 9(4), 249-261.DOI: https://doi.org/10.1057/palgrave.bm.2540076
Kozak, P.; Buric, M.; Policar, T.; Hamackova, J.; Lepicova, A. (2007). The effect of inter- and intraspecific competition on survival and growth rate of native juvenile noble crayfish Astacus astacus and alien spiny-cheek crayfish Orconectes limosus. Hydrobiologia, 590(1), 85-94. DOI: https://doi.org/10.1007/s10750-007-0760-0
Lu, H.; De Jong, M. (2019). Evolution in city branding practices in China’s Pearl River Delta since the year 2000. Cities, 89, 154-166. DOI: https://doi.org/10.1016/j.cities.2019.01.026
Lu, H.; De Jong, M.; Chen, Y. (2017). Economic city branding in China: the multi-level governance of municipal self-promotion in the greater pearl river Delta. Sustainability, 9(4), 1-24. DOI: https://doi.org/10.3390/su9040496
Lucarelli, A.; Olof, P. (2011). City branding: a state‐of‐the‐art review of the research domain. Journal of Place Management and Development, 4(1), 9-27. DOI: https://doi.org/10.1108/17538331111117133
Luque, T.; del Barrio S.; Ibánez, J.; Rodríguez, M. (2007). Modeling a city’s image: the case of Granada. Cities, 24(5), 335-352. DOI: https://doi.org/10.1016/j.cities.2007.01.010
Martens, C.; Lacerda, F.; Belfort, A.; Rodríguez, H. (2016). Research on entrepreneurial orientation: current status and future agenda. International Journal of Entrepreneurial Behaviour and Research, 22(4), 556-583. DOI: https://doi.org/10.1108/IJEBR-08-2015-0183
Mazzucato, M. (2011). The entrepreneurial state. Barcelona: Penguin. DOI: https://doi.org/10.3898/136266211798411183
McCann, E. (2013). Policy boosterism, policy mobilities, and the extrospective city. Urban Geography, 34(1), 5-29. DOI: https://doi.org/10.1080/02723638.2013.778627
Merrilees, B.; Miller, D.; Herington, C. (2009). Antecedents of residents’ city brand attitudes. Journal of Business Research, 62(3), 362-367. DOI: https://doi.org/10.1016/j.jbusres.2008.05.011
Merrilees, B.; Miller, D.; Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing, 46(7/8), 1032-1047. DOI: https://doi.org/10.1108/03090561211230188
Misic, K.; Podnar, K. (2019). Perception of city management, fellow residents, and perceived external prestige (PEP) as antecedents of city affective commitment-the city marketing perspective. Cities, 84, 66-74. DOI: https://doi.org/10.1016/j.cities.2018.04.016
Molina, A.; Fernández, A.; Gómez, M.; Aranda, E. (2017). Differences in the city branding of European capitals based on online vs. offline sources of information. Tourism Management, 58, 28-39. DOI: https://doi.org/10.1016/j.tourman.2016.10.005
Murwani, I.; Melati, A. (2018). Adaptation of corporate identity model (AC2ID Test) to measure a city identity-case of Bandung, Indonesia. Pertanika Journal of Social Science And Humanities, 26(T),281-296.
Nagy, A. J. (2015). City marketing in the context of economic restructuring in Manchester. Ter Es Tarsadalom, 29(4), 97-115. DOI: https://doi.org/10.17649/TET.29.4.2693
Oguztimur, S.; Akturan, U. (2016). Synthesis of city branding literature (1988-2014) as a research domain. International Journal of Tourism Research, 18(4), 357-372. DOI: https://doi.org/10.1002/jtr.2054
Okubo, Y. (1997). Bibliometric indicators and analysis of research systems: methods and examples. París: Organisation for Economic Co-Operation and Development. DOI: https://doi.org/10.1787/208277770603
Osorio, C. (2019). Características de las publicaciones online que impulsan la generación y/o difusión de eWOM: caso de la industria del fitness (Tesis de maestría). Universidad del Valle. Cali, Colombia.
Petrea, R.; Petrea, D.; Olau, P.; Filimon, L. (2013). Place branding as efficient management tool for local government. Transylvanian Review of Administrative Sciences, (SI), 124-140.
Rehmet, J.; Dinnie, K. (2013). Citizen brand ambassadors: motivations and perceived effects. Journal of Destination Marketing & Management, 2(1), 31-38. DOI: https://doi.org/10.1016/j.jdmm.2013.02.001
Rey-Martí, A.; Ribeiro-Soriano, D.; Palacios-Marqués, D. (2016). A bibliometric analysis of social entrepreneurship. Journal of Business Research, 69(5), 1651-1655. DOI: https://doi.org/10.1016/j.jbusres.2015.10.033
Sassmannshausen, S.; Volkmann, C. (2013). A bibliometric based review on social entrepreneurship and its establishment as a field of research. Schumpeter Discussion Papers. Recuperado de https://bit.ly/2OtWhNI
Short, J. (2018). The unequal city. Urban resurgence, displacement and the making or inequality in global cities. Nueva York: Routledge Group. DOI: https://doi.org/10.4324/9781315272160
Smyth, H. (2005). Marketing the city: the role of flagship developments in urban regeneration. Londres: Taylor & Francis.
Trueman, M.; Klemm, M.; Giroud, A. (2004). Can a city communicate? Bradford as a corporate brand. Corporate Communications: An International Journal, 9(4), 317-330. DOI: https://doi.org/10.1108/13563280410564057
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