Main factors to sell coffee through e-commerce in China
Factores principales para vender café en China a través del e-commerce
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Abstract
This article describes the main factors that impact coffee sales through e-commerce in China. In order to reach that goal, the research was based on the observation of trends that some of the present companies show on the most popular e-commerce platforms in the Asian country. The purpose of this article is to provide knowledge about e-commerce in China to coffee farmers, giving them the possibility to perform online transactions without using a lot of intermediaries, and inviting them to seize the opportunities to sell coffee in a market with growing demand.
