Relación entre afecto ecológico, conciencia, conocimiento y comportamiento de compra: un estudio sobre los consumidores mexicanos
Relation among ecological affect, concern, and knowledge and purchase behavior: a study regarding Mexican consumers
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Larios-Gómez, E., & Fischer, L. (2019). Relación entre afecto ecológico, conciencia, conocimiento y comportamiento de compra: un estudio sobre los consumidores mexicanos. Virtu@lmente (Activa De 2013 a 2022), 6(2), 79–104. https://doi.org/10.21158/2357514x.v6.n2.2018.2229
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El objetivo de la investigación fue analizar la sostenibilidad y el desarrollo social, en la búsqueda de la relación entre los constructos: Afecto Ecológico (EA), Conciencia Ecológica (EC) y Conocimiento Ecológico (EK) y el comportamiento de compra verde (GPB) en los consumidores —como un único campo de aplicación, que no debe analizarse para empresas, personas públicas, lugares o marcas—. Se trata de un estudio descriptivo cuantitativo en una muestra de 1.550 consumidores —válidos 96%— elegidos según el criterio de conveniencia —hombres y mujeres entre 21 y 55 años—, realizado en el primer semestre de 2015 en México, en los estados de Puebla, Tlaxcala, Guanajuato, San Luis Potosí, Tabasco y Querétaro, con la aplicación personal de cuestionarios utilizando la escala de Likert. En cuanto a la medición de variables dependientes e independientes, se utilizaron las diversas subescalas que componen la escala revisada de actitudes y conocimiento ambiental (EAKS) de Maloney et al. (1975).
Como resultado se encontró que el consumidor en México presenta una actitud positiva hacia la compra de productos orgánicos e incluso está dispuesto a dejar de comprar a aquellas empresas que contaminan.
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Referencias (VER)
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Bedante, G. N., & Slongo, L. A. (2004). O Comportamento de Consumo e suas Relações com a Consciência Ambiental e a Intenção de Compra de Produtos Ecologicamente Embalados. Anais do EMA – Encontro de Marketing. Atibaia, SP: Anpad.
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Callenbach, E., Capra, F., Goldman, L., Lutz, R., & Marburg, S. (1993). Gerenciamento Ecológico EcoManagement: Guia do Instituto Elmwood de auditoria ecológica e negócios sustentáveis. São Paulo: EditoraCultrix.
Calvelo-Ríos, J. M. (2001). Desarrollo: comunicación, información y capacitación. Runa (Instituto de Investigación en Comunicación para el Desarrollo), 6. Retrieved from https://bit.ly/31iv8zK
Chan, R. Y. K., Wong, Y. H., & Leung, T. K. (2008). Applying Ethical Concepts to the Study of ''Green'' Consumer Behavior: An Analysis of Chinese Consumers_ Intentions to Bring their Own Shopping Bags. Journal of Business Ethics, (79), 469-481. DOI: https://doi.org/10.1007/s10551-007-9410-8
Chan, R. Y. K. & Lau, L. B. Y. (2000). Antecedents of green purchases: a survey in China. Journal of Consumer Marketing, 17(4), 338-357. DOI: https://doi.org/10.1108/07363760010335358
Chen, T. B. & Chai, L. T. (2010). Attitude towards the Environment and Green Products: Consumers' Perspective. Management Science and Engineering, 4(2), 27-39.
Chitra, K. (2007). In search of the green consumers: A perceptual study. Journal of Service Research, 7(1), 173-191.
Coakes, S. J., Steed, L., & Ong, C. (2009). SPSS Version 16.0 for Windows. Analysis Without Anguish. Australia: John Wiley and Sons, Inc.
Coddington, W. (1993). Environmental marketing: positive strategies for reaching the green consumer. New York: McGraw- Hill.
Cortéz, A. (2001). Desarrollo sustentable, pobreza y calidad de vida. Ambientico, 92, 18-21.
Da Silva-Tamashiro, H. R., Merlo, E. M., Gómez, E. L., & Junior, S. S. B. (2016). Sustainability and social development: A look from the perspective of consumer green consumer behavior. Revista Espacios, 37(21), 23.
D'Souza, C., Taghian, M., & Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, 15(2), 69-78. DOI: https://doi.org/10.1057/palgrave.jt.5750039
Dispoto, R. G. (1977). Interrelationships Among Measures of Environmental Activity, Emotionality, and Knowledge. Educational and Psychological Measurement, 37(2), 451-459.DOI: https://doi.org/10.1177/001316447703700220
Dunlap, R. E., & Van L. K. D. (1978). The "new environmental paradigm": a proposed measuring instruments and preliminary results. The Journal of Environmental Education, (9), 10-19. DOI: https://doi.org/10.1080/00958964.1978.10801875
Elkington, J., & Hailes, J. (1989). The Green Consumer Guide: from shamppo to champagne – high-street shopping for a better environment. London: Victor Gollancz Ltda.
Firat, F. A., Dholakia, N., & Venkatesh, A. (1995). Marketing in a postmodern world. European Journal of Marketing, 2(1), 40-56. DOI: https://doi.org/10.1108/03090569510075334
Fraj, A., & Martínez, S. (2005). El nivel de conocimiento medioambiental como factor moderador de la relación entre la actitud y el comportamiento ecológico. Investigaciones Europeas de Dirección y Economía de la Empresa, 11(1), 223-243.
Fraj, E. & Martínez, E. (2002). Comportamiento del Consumidor Ecológico. Madrid: ESIC Editorial.
GEO5 – Global Environment Outlook. (2014). Environment for the future we want.
Gilg, A., Barr, S., & Ford, N. (2005). Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37(6), 481–504.
Gladwin, T. N., Kennelly, J. J., & Krause, T. S. (1995). Shifting paradigms for sustainable development: implications for management theory and research. Academy of Management Review, 20(4), 874-907. DOI: https://doi.org/10.5465/amr.1995.9512280024
Grunert, S. C. & Kristensen, K. (1992). The Green Consumer: Some Danish Evidence. XXI Annual Conference of The European Marketing Academy Proceedings, Aarhus, 26-29.
Harrison, R., Newholm, T., & Shaw, D. (2005). The Ethical Consumer. London: SAGE Publications.
Hart, S. L. (1997). Strategies for a sustainable world. Harvard Business Review, 75(1), 66-77.
Hart, S. & Milstein, M. (2003). Creating sustainable value. Academy of management executive, 17(2), 56-69. DOI: https://doi.org/10.5465/ame.2003.10025194
Hartmann, P., Forcada, F. J., & Apaolaza, V. (2004). Superando los límites medioambientales de la empresa: un estudio experimental del efecto del posicionamiento ecológico en la actitud hacia la marca. Cuadernos de Gestión. 4(1), 83-95.
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and Synthesis of Research on Responsible Environmental Behaviour: A Meta-Analysis. The Journal of Environmental Education, 18 (2), 1-8. DOI: https://doi.org/10.1080/00958964.1987.9943482
Hoffman, A. J. (2000). Environmental and Social Issues into Corporate Practice. Environment: Science and Policy for Sustainable Development, 42(5), 22-33. DOI: https://doi.org/10.1080/00139150009604887
Jennings, P. D., & Zandbergen, P. A. (1995). Ecologically Sustainable Organizations: an Institutional Approach. Academy of Management Review, 20(4), 1015-1052. DOI: https://doi.org/10.5465/amr.1995.9512280034
Kaiser, F., Ranney, M., Hartig, T., & Bowler, P. A. (1999). Ecological Behavior, Environmental Attitude, and Feelings of Responsibility for the Environment. EuropeanPsychologist, 4(2), 59-74. DOI: https://doi.org/10.1027//1016-9040.4.2.59
Kaiser, F., Wölfing, S., & Fuhrer, U. (1999). Environmental Attitude and Ecological Behavior. Journal of Environmental Psychology, 19, 1-19.DOI: https://doi.org/10.1006/jevp.1998.0107 https://doi.org/10.1006/jevp.1998.0107
Karsaklian, E. (2008). Comportamento do consumidor (2nd Ed). São Paulo: Atlas. DOI: https://doi.org/10.1177/002224297103500310
Kassarjian, H. H. (1971). Incorporating Ecology into Marketing Strategy: The Case of Air Pollution. Journal of Marketing, 35(3), 61-65.
Kinnear, T. C. & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 191-197. DOI: https://doi.org/10.1177/002224377301000210
Kinnear, T. C., & Taylor, J. R., & Ahmed, S. A. (1974). Ecologically Concerned Consumers: Who are They? Journal of Marketing, 38(2), 20-24. DOI: https://doi.org/10.1177/002224297403800205
Kotchen, M. J. & Reiling, S. D. (2000). Environmental Attitudes, Motivations and Contingent Valuation of Nonuse Values: a Case of Study Involving Endangered Species. Ecological Economics, 32(1), 93-107. DOI: https://doi.org/10.1016/S0921-8009(99)00069-5
Larios-Gómez, E. & Fischer, V. L. E. (2016). The New Mexican Consumer. IV International Congress of Research in Administrative Sciences. Pachuca, Hidalgo, Memories.
Laskova, A. (2007). Perceived Consumer Effectiveness and Environmental Concerns. Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 206-209.
Lee, T. H., Jan, F. H., & Yang, C. C. (2013). Conceptualizing and measuring environmentally responsible behaviors from the perspective of community-based tourists. Tourism Management, 36(1), 454-468. DOI: https://doi.org/10.1016/j.tourman.2012.09.012
Lipovetsky, G. (2007). A felicidade paradoxal: ensaio sobre a sociedade de hiperconsumo. São Paulo: Companhia das letras.
Maloney, M. P. & Ward, M. P. (1973). Ecology: let's hear from the people: an objective scale for the measurement of ecological attitudes and knowledge. American Psychologist, 583-586. DOI: https://doi.org/10.1037/h0034936
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). Psychology in action: a revised scale for the measurement of ecological attitudes and knowledge. American Psychologist, 787-792. DOI: https://doi.org/10.1037/h0084394
Martin, B. & Simintiras, A. C. (1995). The impact of green product lines on the environment: does what they know affect how they feel? Marketing Intelligence and Planning, 13(4), 16-23. DOI: https://doi.org/10.1108/02634509510088991
Mendes, J. M. (2009). Dimensões da sustentabilidade. Revista das Faculdades Santa Cruz, 7(2), 49-59.
Moser, A. K. (2015). Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of Consumer Marketing, 32(3), 1-23. DOI: https://doi.org/10.1108/JCM-10-2014-1179
Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5), 445-473. DOI: https://doi.org/10.1002/mar.20168
Orozco-Abundis, M., Cortes-Lamas, A., González, M., & Gracia-Villar, S. (2003). Ecological marketing: consumer attitude towards organic products,. 1041-1050. Pamplona: CIIP.
Ottman, J. (1992). Environmentalism Will Be the Trend of the '90s. Marketing News, 26(25), 13,
Ottman, J. (1993). Green marketing challenges and opportunities for the new marketing age. Chicago: NTC Business Books.
Ottman, J. A. (2012). As Novas Regras do Marketing Verde: estratégias, ferramentas e inspiração para o branding sustentável. São Paulo: M. Boos do Brasil Editora Ltda.
Portilho, F. (2005). Sustentabilidade Ambiental, Consumo e Cidadania. São Paulo: Cortez.
Ramírez, D. (2013). The Green Pages: guide to sustainable consumption. Obtenido de Dinero en Imagen. Retrived from https://bit.ly/31fNVLX
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