Relation among ecological affect, concern, and knowledge and purchase behavior: a study regarding Mexican consumers

Contenido principal del artículo

Autores

Emigdio Larios-Gómez
Laura Fischer

Resumen

El objetivo de la investigación fue analizar la sostenibilidad y el desarrollo social, en la búsqueda de la relación entre los constructos: Afecto Ecológico (EA), Conciencia Ecológica (EC) y Conocimiento Ecológico (EK) y el comportamiento de compra verde (GPB) en los consumidores —como un único campo de aplicación, que no debe analizarse para empresas, personas públicas, lugares o marcas—. Se trata de un estudio descriptivo cuantitativo en una muestra de 1.550 consumidores —válidos 96%— elegidos según el criterio de conveniencia —hombres y mujeres entre 21 y 55 años—, realizado en el primer semestre de 2015 en México, en los estados de Puebla, Tlaxcala, Guanajuato, San Luis Potosí, Tabasco y Querétaro, con la aplicación personal de cuestionarios utilizando la escala de Likert. En cuanto a la medición de variables dependientes e independientes, se utilizaron las diversas subescalas que componen la escala revisada de actitudes y conocimiento ambiental (EAKS) de Maloney et al. (1975).
Como resultado se encontró que el consumidor en México presenta una actitud positiva hacia la compra de productos orgánicos e incluso está dispuesto a dejar de comprar a aquellas empresas que contaminan.

Detalles del artículo

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