The El nivel de responsabilidad social empresarial en las franquicias mexicanas
The Level of corporate social responsibility in Mexican franchises
Barra lateral del artículo
PDF
FLIP
HTML
XML (English)
El contenido de la revista Escuela de Administración de Negocios está bajo una licencia de Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0 Internacional - (CC BY-NC-ND 4.0)
Bajo los siguientes términos:
Atribución — Usted debe dar crédito de manera adecuada, brindar un enlace a la licencia, e indicar si se han realizado cambios. Puede hacerlo en cualquier forma razonable, pero no de forma tal que sugiera que usted o su uso tienen el apoyo de la licenciante.
NoComercial — Usted no puede hacer uso del material con propósitos comerciales.
SinDerivadas — Si remezcla, transforma o crea a partir del material, no podrá distribuir el material modificado.
Contenido principal del artículo
Resumen
Rev.esc.adm.neg
Esta investigación evalúa el nivel de actividades de responsabilidad social empresarial (RSE) mediante el uso de 26 indicadores agrupados en las dimensiones: medio ambiente, sociedad, gobernanza corporativa y productos y servicios. A partir de un análisis de los websites de 401 franquicias que actualmente operan en México, se encontró que solamente el 22.9 % comunica sus actividades de RSE. El planteamiento de las hipótesis combinó la teoría basada en recursos, la teoría de los stakeholders y la teoría de la agencia. Los resultados de la regresión indican que la edad de la franquicia y el porcentaje de unidades franquiciadas en la cadena influyen negativamente en el nivel de actividades de RSE, mientras que el tamaño y la cuota de entrada influyen positivamente en el nivel de estas misma actividades.
Detalles del artículo
Referencias (VER)
Alba, C. (2010). Las franquicias en México en 1999 y 2007. Contaduría y administración, 230, 131-146.
Aldave, A., & Cristina, M. (2010). Las franquicias en México en 1999 y 2007. Contaduría y administración, (230), 131-146.
Alon , I. (2006). When is Master International Franchising a Preferred Mode of Entry? In Service Franchising: A Global Perspective, 103-120. New York, NY: Springer Science+Business Media.
Alon, I. (2000). The organizational determinants of master international franchising. Journal of Business & Entrepreneurship, 12(2), 1-18.
Alon, I., & McKee, D. (1999). Towards a macro environmental model of international franchising. Multinational Business Review, 7(1), 76.
Baena, V., & Cerviño, J. (2010). El efecto de la experiencia, tipo de actividad y renombre de marca sobre la expansión y grado de intensidad internacional de la franquicia española. Revista Española de Investigación de Marketing ESIC, 14(2), 67-89.
Baker, B., & Dant, R. (2008). Stable plural forms in franchise systems: An examination of the evolution of ownership redirection research. In Strategy and governance of networks, 87-112. Physica-VerlagHD.
Basil, D., & Erlandson, J. (2008). Corporate social responsibility website representations: A longitudinal study of internal and external self‐presentations. Journal of Marketing Communications, 14(2), 125-137.
Bradach, J., & Eccles, R. (1989). Price, authority, and trust: from ideal types to plural forms. Annual Review of Sociology, 15(1), 97-118.
Branco, M., & Rodrigues, L. (2006). Corporate social responsibility and resource-based perspectives. Journal of business Ethics, 69(2), 111-132.
Capron, M., & Gray, R. (2000). Experimenting with assessing corporate responsibility in France: an exploratory note on an initiative by social economy firms. The European Accounting Review, 9(1), 99-109.
Carney, M., & Gedajlovic, E. (1991). Vertical integration in franchise systems: agency theory and resource explanations. Strategic management journal, 12, 607-629.
Castrogiovanni, G., Combs, J., & Justis, R. (2006). Resource scarcity and agency theory, predictions concerning the continued use of franchising in multi-outlet networks. Journal of small business management, 44(1), 27-44.
Caves, R., & Murphy, W. (1976). Franchising: Firms, markets, and intangible assets. Southern Economic Journal, 572-586.
Combs, J. G., & Castrogiovanni, G. J. (1994). Franchisor strategy: a proposed model and empirical test of franchise versus company ownership. Journal of Small Business Management, 32(2), 37-48.
Combs, J., Ketchen, D., & Short, J. (2011). Franchising research: major milestones, new directions, and its future within entrepreneurship. Entrepreneurship Theory and Practice, 35(3), 413-425.
Comín, A. (2007). La responsabilidad social empresarial y la economía social. Cuadernos de Economía Social, 4, 1-6.
Cuervo, A., Fernández, A., Fernández, Z., Fernández, E., De la Fuente, J., Hernángómez, J., and others. (2008). Introducción a la administración de empresas. Arazándi S.A.
Díez de Castro, E., & Rondán Cataluña, F. (2004). La investigación sobre franquicia. Investigaciones Europeas de Dirección y Economía de la Empresa, 10(3), 71-96.
Doherty, A. (2007). Support mechanisms in international retail franchise networks. International Journal of Retail & Distribution Management, 35(10), 781-802.
Entrepreneur (2016, January). 500 franquicias. 20(01), 66-115.
Fable, C., & Welch, D. (1998). Nafta and franchising: A comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico, and the United States. Journal of Business Venturing, 13(2), 151-171.
Fombrun, C., & Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of management Journal, 33(2), 233-258.
Freeman, B. (2006). Substance Sells: Aligning Corporate Reputation and Corporate Responsibility. Public Relations Quarterly.
Freeman, R. (1984). Strategic Management. A Stakeholder Approach. Boston: Pitman.
Galbreath, J. (2005). Which resources matter the most to firm success? An exploratory study of resource-based theory. Technovation, 25(9), 979-987.
Gallini, N., & Lutz, N. (1992). Dual distribution and royalty fees in franchising. Journal of Law, Economics and Organization, 8, 471-501.
Gatewood, R., Gowan, M., & Lautenschlager, G. (1993). Corporate image, recruitment image and initial job choice decisions. Academy of Management journal, 36(2), 414-427.
Gillis, W., & Castrogiovanni, G. (2012). The franchising business model: an entrepreneurial growth alternative. International Entrepreneurship and Management Journal, 8(1), 75-98.
Gillis, W., Combs, J., & Ketchen, D. (2014). Using Resource-Based Theory to Help Explain Plural Form Franchising. Entrepreneurship: Theory and Practice, 38(3), 449-472.
González Esteban, E. (2007). La teoría de los stakeholders. Un puente para el desarrollo práctico de la ética empresarial y de la responsabilidad social corporativa. Veritas. Revista de Filosofía y Teología, II(17), 205-224.
Griffin, J., & Mahon, J. (1997). The corporate social performance and corporate financial performance debate: Twenty-five years of incomparable research. Business & society, 36(1), 5-31. Hackston, D., & Milne, M. J. (1996). Some determinants of social and environmental disclosures in New Zealand companies. Accounting, Auditing & Accountability Journal, 9(1), 77-108.
Hair, J., Anderson, R., Tatham, R., & Black, W. (2007). Análisis Multivariante (5th ed.). Madrid: Pearson Prentice Hall.
Hill, C., & Jones, T. (1992). Stakeholder-agency theory. Journal of Management Studies, 29(2), 131-154.
Jensen, M., & Meckling, W. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of financial economics, 3(4), 305-360.
Kaufmann, P., Bhattacharya, C., & Hsu, L. (2008). Corporate Social Responsibility in Franchise Systems. Proceedings of the International Society of Franchising Conference.
Kotler, P., & Lee, N. (2005). Corporate social responsibility. Hoboken.
Lafontaine, F., & Kaufmann , P. (1994). The evolution of ownersip patterns in franchise. Journal of Retailing, 70(2), 97-113.
Lafontaine, F., & Oxley, J. (2001). International franchising: Evidence from US and Canadian franchisors in Mexico. (No 8179). National Bureau of Economic Research.
Lafuente, A., Viñuales, V., Pueyo, R., & Llaría, J. (2003). Responsabilidad Social Corporativa. Fundación Alternativas.
Lebbos , R., Amâncio-Vieira, S., Teruky , A., & Spiri , T. (2017). A Convergência Entre Resource-Based View E Stakeholder Theory: Análise Bibliográfica Dos Revista EAN Edición especial - 2018 27
Acervos Dos Principais Periódicos Internacionais. Revista de Administração da UNIMEP, 15(2), 181-213.
Lee, D., & Faff, R. (2009). Corporate sustainability performance and idiosyncratic risk: A global perspective. Financial Review, 44(2), 213-237. Lee, K. H., Herold, D. M., & Yu, A. L. (2016). Small and medium enterprises and corporate social responsibility practice: a swedish perspective. Corporate Social Responsibility and Environmental Management, 23(2), 88-99.
Mariz‐Pérez, R., & García‐Álvarez, T. (2009). The Internationalization Strategy of Spanish Indigenous Franchised Chains: A Resource‐Based View. Journal of Small Business Management, 47(4), 514-530.
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117-127.
Meiseberg, B., & Ehrmann, T. (2012). Lost in translation? The prevalence and performance impact of corporate social responsibility in franchising. Journal of Small Business Management, 50(4), 566-595.
Michael, S. (2003). First mover advantage through franchising. Journal of Business Venturing, 18(1), 61-80.
Mozas-Moral, A., Puentes-Poyatos, R., & Bernal-Jurado, E. (2014). Spanish Second-Tier Cooperative Societies: An Analysis of E-Corporate Social Responsibility. Journal of Rural Cooperation, 42(1).
Nijmeijer, K., Fabbricotti, I., & Huijsman, R. (2014). Making franchising work: a framework based on a systematic review. International Journal of Management Reviews, 16(1), 62-83.
Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the academy of Marketing Science, 39(1), 117-135.
Penrose, E. (1959). The Theory of the Growth of the Firm. New York: John Wiley.
Perrigot, R., López-Fernández, B., & Eroglu, S. (2013). Intangible Resources and Plural Form as Drivers of Franchise Internationalization: Examination within a Two‐Country Perspective. Journal of Small Business Management, 51(4), 557-577.
Perrigot, R., Oxibar, B., & Déjean, F. (2015). Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites. Journal of Small Business Management, 53(2), 321–339.
Piot-Lepetit, I., Perrigot , R., & Cliquet, G. (2014). Organizational form and efficiency of franchise chains. International Journal of Retail & Distribution Management, 42(7), 671 - 684.
Shane, S. (1996). Hybrid organizational arrangements and their implications for firm growth and survival: a study of new franchisors. Academy of Management Journal, 39(1), 216-234.
Shane, S. (1998). Explaining the Distribution of Franchised and Company-Owned Outlets in Franchise Systems. Journal of Management, 24(6), 717-739.
Sorenson, O., & Sørensen, J. (2011). Finding the right mix: Franchising, organizational learning, and chain performance. Strategic Management Journal, 22(6-7), 713-724.
Tagesson, T., Blank, V., Broberg, P., & Collin, S. (2009). What explains the extent and content of social and environmental disclosures on corporate websites: a study of social and environmental reporting in Swedish listed corporations. Corporate Social Responsibility and Environmental Management, 16(6), 352-364.
Turban, D., & Greening, D. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of management journal, 40(3), 658-672.
Utgard, J. (2005). Retail Chains’ Corporate Social Responsibility Communication. Journal of Business Ethics, 1-16. Utgard, J. (2015). Organizational form, local market structure and corporate social performance in retail. (Doctoral Thesis).
Norweigan Business School.
Waddock, S., & Graves, S. (1997). The corporate social performance-financial performance link. Strategic management journal, 303-319.
Wanderley, L., Lucian, R., Farache, F., & de Sousa Filho, J. (2008). SR information disclosure on the web: a context-based approach analysing the influence of country of origin and industry sector. Journal of business ethics, 82(2), 369-378.
Webb, T., & Hohnen, P. (2006). Corporate Responsibility-The connected world in 2006. Ethical Corporation.
Windsperger, J. (2001). The fee structure in franchising: a property rights view. Economics letters, 73(2), 219-226.
Descargas
Citado por
