Percepción del riesgo en viajes compartidos. Efectos de la «Ubereconomía» en el transporte de taxis

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Autores

Solon Bevilacqua https://orcid.org/0000-0002-0050-3527
John Edward Neira-Villena https://orcid.org/0000-0003-2281-6505

Resumen

En este estudio se investiga la percepción del riesgo y el contagio en red en el consumo de viajes compartidos — Uber y Carpooling—. El universo del estudio se relaciona directamente con los mercados impactados por la «Ubereconomía», principalmente, los taxis y los demás medios de transporte urbano. La hipótesis central de este estudio propone que los riesgos se diseminan a partir de una relación interpersonal entre participantes de una comunidad y el hecho de que ese riesgo puede ser propagado por un primer actor. La brecha explorada en este estudio contempla el contagio de la percepción del riesgo en economías de acceso para viajes compartidos y su impacto en el mercado de taxis. Los descubrimientos de la investigación indican que la seguridad y el confort son los principales aspectos del consumo de viajes compartidos. También se indican fallas en el sistema de evaluación de los usuarios y de los prestadores de servicio al realizar la validación del perfil a partir de redes sociales como Facebook y otros. El análisis permite concluir que, dado que la seguridad y la comodidad son atributos clave, cabe desarrollar funciones en las plataformas que tengan como objetivo mejorar los aplicativos, principalmente, en la de evaluación de los involucrados y en los indicadores de mantenimiento de los vehículos. Finalmente se establece la posibilidad extender los hallazgos de esta investigación para los otros negocios realizados en plataformas digitales de economía compartida.

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