Key fundamentals of strategy for decision-making in international business

Fundamentos clave de la estrategia para la toma de decisiones en los negocios internacionales

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Juan Ernesto Pérez Pérez


The objective of this research article is to identify the conceptual foundations of strategy in international business and its articulation with the sources of competitive advantage of the value chain model, key factors to consider an internationalization process in companies. This research was based on a case study of the firm Café Galavis, in Cúcuta, Colombia, focused on measuring and recording the behavior of the parties of interest of the object of study and analyzing the phenomenon in its real context. The research was descriptive in nature, seeking to achieve an approximation of the conceptual foundations of strategy in international business. The sample was selected by convenience (general manager, employees, suppliers and customers). The results obtained made it possible to identify the determinants of the internationalization or transferability of the firm through Porter's value chain model and the pyramidal model of the key concepts of international business strategy proposed by Verbeke (the location-specific advantages of the country «LAs», The firm-specific advantages and the internationally transferable FSAs «or without localization»).

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