O Nível de responsabilidade social empresarial nas franquias mexicanas
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Resumo
Rev.esc.adm.neg
Esta pesquisa avalia o nível de atividades de responsabilidade social empresarial (RSE) mediante o uso de 26 indicadores agrupados nas dimensões: meio ambiente, sociedade, governo corporativo e produtos e serviços. A partir de uma análise dos websites de 401 franquias que atualmente operam no México, se encontrou que somente 22.9 % comunica suas atividades de RSE. A proposta das hipóteses combinou a teoria baseada em recursos, a teoria de os stakeholders e a teoria da agência. Os resultados da regressão indicam que a idade da franquia e a percentagem de unidades franquiadas na cadeia influenciam negativamente no nível de atividades de RSE, enquanto o tamanho e a quota primeiramente influenciam positivamente no nível destas mesma atividades.
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Referências (assistir)
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