Efeitos das características psicológicas dos CEOs nos níveis de internacionalização empresarial: o caso das Born Global na América Latina
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Resumo
Este documento tem como objetivo analisar a relação entre a orientação à inovação, a proatividade e a tolerância ao risco, escolhidas pela literatura como três das características psicológicas mais importantes dos CEOs, e a intensidade exportadora em um tipo especial de firmas como a Born Global, que se caracterizam por serem pequenas empresas que, antes de três anos, já iniciaram operações internacionais e mais de 25% de suas vendas são direcionadas ao mercado internacional. Como referencial teórico do documento, utilizou-se a abordagem Upper Echelons, que considera que as características demográficas e psicológicas da equipe de gestão acabam por ser determinantes nos resultados das empresas. Como metodologia de análise estatística, foi utilizada a Regressão Logística Binária com base nos dados do Global Entrepreneurship Monitor, utilizando dados de doze países da América Latina em 2016. Como resultado, notou-se que a orientação para a inovação, estudada a partir da inovação de produtos e processos, é decisiva para alcançar processos bem-sucedidos de internacionalização. Ao contrário, a proatividade e a tolerância ao risco revelaram-se não determinantes. Isso implica que as empresas devem tomar medidas para promover de forma decisiva os mecanismos de inovação e intraempreendedorismo dentro delas e, assim, facilitar a sua inserção nos mercados internacionais.
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Referências (assistir)
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