Has the First Global Financial Crisis Changed the Entrepreneurial Values in Digitalized Marketing-based Societies? The Case of GEM Latin American Countries

¿Cambió la primera crisis financiera global los valores empresariales en las sociedades digitalizadas basadas en el marketing? El caso de GEM países latinoamericanos

Contenido principal del artículo

José Manuel Saiz Álvarez
Alicia Coduras Martínez
Carlos Cuervo Arango



As the world economy is globalized, crises are rapidly spread due to the massive use of ICTs (Information and Communication Technologies), also affecting the entrepreneurial values involved in business creation processes. In this sense, digital marketing has a key role to play, as it can serve as a tool based on technology applied to foster nascent entrepreneurship. Using data for GEM Latin American countries, and applying clustering analysis based on the K-means method, the objective of this work is to test if the actual First Global Financial Crisis (FGFC) has altered the entrepreneurial values in Latin American firms. The main result of this work is that the traits of entrepreneurial activity in GEM Latin American countries have progressively shifted from quantity to quality, so digital marketing is having an increasing importance.

Palabras clave:

Detalles del artículo

Referencias (VER)

Amorós, J. E., & Bosma, N. (2013). Global Entrepreneurship Monitor 2013 Global Report. London, UK: GERA.

Carayannis, E. G., & Von Zedtwitz, M. (2005). Architecting GloCal (global-local), Real-virtual Incubator Networks (G-RVINs) as Catalysts and Accelerators of Entrepreneurship in Transitioning and Developing Economies: Lessons Learned and Best Practices from Current Development and Business Incubation Practices. Technovation, 25(2), 95-110.

Carayannis, E., Stewart, M., Sipp, C., & Venieris,T. (2014). Entrepreneurial Profiles of Creative Destruction: Courage, Imagination, and Creativity in Action. Palgrave MacMillan.

Chaston, I. (2010). Entrepreneurial Management in Small Firms. London, UK: Sage.

Collins, O. F., Moore, D. G., & Unwalla, D. B. (1964). The Entreprising Man. Ohio, IL: Michigan State University Press.

Demiralp, B., & Francis, J.L. (2013). Wealth, Human Capital, and the Transition to Self-employment. Eastern Economic Journal, 39(1), 72-92.

Drucker, P. (1985). Innovation and Entrepreneurship, Harper Collins.

Elliot, E. A., & Nakata, C. (2013). Cross-cultural Creativity: Conceptualization and Propositions for Global New Product Development. Journal of Product Innovation Management, 30(1), 110-125.

Fernándes, C. I., Ferreira, I., & Raposo, M. L. (2013). Drivers to Firm Innovation and their Effects on Performance: An International Comparison. International Entrepreneurship and Management Journal, 9(4), 557-580.

Fernández-Pérez, V., Alonso-Galicia, P., Fuentes-Fuentes, M., & Rodriguez_Ariza, L. (2014). Business Social Networks and Academics’ Entrepreneurial Intentions. Industrial Management & Data Systems, 114(2), 292-320.

Godin, S., & Peppers, D. (1999) Permission Marketing Turning Strangers into Friends and Friends into Customers. New York, NY: Simon and Schuster.

Hayton, J. C., & Cacciotti, G. (2013). Is there an Entrepreneurial Culture? A Review of Empirical Research. Entrepreneurship and Regional Development, 25(9-10), 708-731.

Hornaday, J. A., & Aboud, J. (1971). Characteristics of Successful Entrepreneurs. Personnel Psychology, 24(2), 141-153.

Hornaday, J. A., & Bunker, C. S. (1970). The Nature of the Entrepreneur. Personnel Psychology, 23(1), 47-54.

Huarng, K. H., & Ribeiro-Soriano, D. (2014). Developmental Management: Theories, Methods, and Applications in Entrepreneurship, Innovation, and Sense-making. Journal of Business Research, 67(5), 657-662.

Jennings, R., Cox, C., & Cooper, C. L. (1994). Business Elites. London, UK: Routledge.

Kao, J. (1991). The Entrepreneur. Cambridge, MA: Harvard Business School Press.

Kim, S. H., & Huarng, K. H. (2011). Winning Strategies for Innovation and High-technology Products Management. Journal of Business Research, 64(11), 1147-1150.

Konrad, E. D. (2013). Cultural Entrepreneurship: The Impact of Social Networking on Success. Creativity and Innovation Management, 22(3), 307-319.

Kuratko, D. F., & Hodgetts, R. M. (2009). Theory, Process, Practice (8th Ed.). Mason, OH: Cengage Learning.

Lee, S. H., Peng, M., & Song, S. (2013). Governments, Entrepreneurs, and Positive Externalities: A Real Options Perspective. European Management Journal, 31(4), 333-347.

Letica, B. (2010). The First Global Financial Crisis in the 21st Century: Reasons and Consequences (translated from Croacian by Erzsébet Katalin Nyeste). Délkelet Európa – South-East Europe International Relations Quarterly, 1(3), 1-11.

Liles, P.R. (1974). New Business Ventures and the Entrepreneur. Homewood, IL: Richard D. Irwin, Inc.

Marcotte, C. (2014). Entrepreneurship and Innovation in Emerging Economies: Conceptual, Methodological, and Contextual Issues. International Journal of Entrepreneurial Behavior & Research, 20(1), 42-65.

Marcotte, C. (2011). Country Entrepreneurial Profiles: Assessing the Individual and Organizational Levels of Entrepreneurship across Countries. Journal of Enterprising Culture, 19(2), 169-200.

McClelland, D. C. (1961). The Achieving Society. Nueva York, NY: The Free Press.

Minnitti, M., & Nardone, C. (2007). Being in Someone Else’s Shoes: The Role of Gender in Nascent Entrepreneurship. Small Business Economics, 28, 223-238.

Nissan, E., Galindo, M. A., & Méndez, M. T. (2012). Innovation, Progress, Entrepreneurship, and Cultural Aspects. International Entrepreneurial and Management Journal, 8(4), 411-420.

Parsons, A., Zeisser, M., & Waitman, R. (1998) Organizing Today for the Digital Marketing of Tomorrow. Journal of Interactive Marketing, 12(1), 31-46.

Poschke, M. (2013). Entrepreneurs Out of Necessity: A Snapshot. Applied Economic Letters, 20(7), 658-663.

Prause, G., Méndez, M., & García-Agreda, S. (2013). Attitudinal Loyalty and Trust in Entrepreneurship: Building New Relationships. International Entrepreneurship and Management Journal, 9(4), 531-540.

Rauch, A., Frese, M., Wang, Z. M., Unger, J., Lozada, M., Kupcha, V., & Spirina, T. (2013). National Culture and Cultural Orientations of Owners Affecting the Innovation-growth Relationship in Five Countries. Entrepreneurship and Regional Development, 25(9-10), 732-755.

Reinhart, C. (2008) [on line]. The First Global Financial Crisis of the 21st Century: Introduction. Munich Personal RePEc Archive. Retrieved from http://mpra.ub.uni-muenchen.de/13288/

Saiz-Álvarez, J. M., Cuervo-Arango, C., & Coduras, A. (2014). Entrepreneurial Strategy, Innovation, and Cognitive Capabilities: What Role for Intuitive SMEs? Journal of Small Business Strategy, 23(2), 29-40.

Salas-Fumás, V., & Sánchez-Asín, J. J. (2013). The Management Function of Entrepreneurs and Countries’ Productivity Growth. Applied Economics, 45(17), 2349-2360.

Scheiner, C. W. (2009). Fundamental Determinants of Entrepreneurial Behaviour, Springer Science & Business Media.

Scheinberg, S., & MacMillan, I. C. (1988). An 11 Country Study of Motivation to Start a Business. In B. A. Kirchhoff, W. A. Long, W. E. MacMillan, K. H. Vesper, & W. E. Wetzel Jr (Eds.). Frontiers of Entrepreneurship Research (669-687). Babson College.

Schumpeter, J. (1934). The Theory of Economic Development. Boston, MA: Harvard University Press.

Sexton, D. L., & Bowman-Upton, N. B. (1990). Entrepreneurship: Creativity and Growth, MacMillan Pub Co.

Sheth, J. N., Susodia, R. S., & Sharma, A. (2000) The Antecedents and Consequences of Customer-centric Marketing. Journal of the Academy of Marketing Science, 28(1), 55-66.

Simón-Moya, V., Revuelta-Taboada, L., & Guerrero, R. (2014). Institutional and Economic Drivers of Entrepreneurship: An International Perspective. Journal of Business Research, 67(5), 715-721.

Stenholm, P., Acs, Z., & Wuebker, R. (2013). Exploring Country-level Institutional Arrangements and the Type of Entrepreneurial Activity. Journal of Business Venturing, 28(1), 176-193.

Timmons, J. A. (1999). New Venture Creation: Entrepreneurship for the 21st Century (5th Ed.). Irwin/ McGraw-Hill.

Tsang, D., & Park, Y. (2013). How Culture and Government Shape Entrepreneurial Innovation: The Case of Korean and UK Online Gaming Firms. Asian Journal of Technology Innovation, 21(2), 237-250.

Wang, Y. (2010). Analyzing about Management Mode of Corporate Culture Innovation. In EBM 2010: International Conference on Engineering and Business Management, 1(8), 869-872.

Wennberg, K., Pathak, S., & Autio, E. (2013). How Culture Moulds the Effects of Self-efficacy and Fear of Failure on Entrepreneurship. Entrepreneurship and Regional Development, 25(9-10), 756-780.

World Economic Forum. (2014). The Global Competitiveness Report 2013. Geneva, Switzerland: World Economic Forum.

--- (2008). The Global Competitiveness Report 2007. Geneva, Switzerland: World Economic Forum


Los datos de descargas todavía no están disponibles.

Citado por